Packaging Innovations

Ten Top Black Packaging Designs  Are you looking for a 100% winning solution for your packaging? Try the color of elegance - black. Packaging design is a broad term. It includes the shape of your box, unique features, special printing techniques, and more. However, one of the most important parts is choosing your color.On the surface, nothing easier. Why not choose your favorite color? You can do this, but most often, the choice of a random color causes a communication and brand disorder. This is one of the mistakes that packaging designers also make. When given too much freedom, their creations can become too personal. Colors are important for many reasons: ● They all have a special influence on your customer. This is not a hoax. White symbolizes innocence and purity, while purple is often associated with creativity. ● They communicate your values ● They cause some reactions in the minds of your customers What is the Symbol of Black Color? It ...

How to create beautiful white drawings on Kraft Boxes A simple white text printed on kraft boxes brings amazing results. In this article, we show you some ideas for using space on your cardboard and spicing it up with a unique pattern.Finding the right tone for packaging your brand is not an easy task. Did you think "exactly" when reading this sentence? In fact, it influences many of your business areas - sales, branding, and even "shareability" of your product images on social networks. In other words, it is a decision that requires reflection. Here is a solution that is not only a safe choice but one that catches the eye. Let us introduce you to the white ink printed on kraft paperboard. Before delving deeper into this concept, let's clear up a simple question What is the Advantage of Using a Single Color Against Multiple? A single color design is a smaller investment than a multiple color design. This means that choosing to print in whi...

It's hard to believe that a simple piece of paper or vinyl sticker back is capable of so much! Shepard Fairey also had a hard time believing it, yet this artist was probably the first to turn a simple sticker into a work of art . This is certainly what he says in the introduction to his essay written in 2003 , in which he recounts his fascination with stickers as a form of expression . We are in the 80s , when the stickers begin to become popular among skaters and American punks . The latter seem obsessed with these adhesive images (logos, tags and illustrations) that they stick on their tables and their clothing, and which can be reproduced and distributed by the thousands. Today, there is a well-known term for naming them: viral images . It is therefore among the "skaters" that was born the first viral image in sticker format representing a French wrestler accompanied by an enigmatic sentence . In the space of a few years, hundreds of "André th...

With an ever more ecological state of mind, the customer pays more and more attention to the parcels he receives. A package containing a surplus of rigging is synonymous with a company that does not care about the environment . This negative image of your brand can be expensive for your company with the key of the customers who will not renew their order even a bad buzz if one of them post a photo of this surplus of packing on the social networks ( consequence: all his contacts will refuse to order from you). That's why the packaging of products is no longer a step to take lightly! Unboxing, or "unpacking" in French, is a phenomenon created on social networks that involves filming the unpacking of a package that has just been received . Many influencers realize it when they receive, for example, a beauty product to test but also fans who receive a collector's item of their favorite saga. It is enough to note the large number of videos of people unpac...