Packaging Innovations

It's hard to believe that a simple piece of paper or vinyl sticker back is capable of so much! Shepard Fairey also had a hard time believing it, yet this artist was probably the first to turn a simple sticker into a work of art . This is certainly what he says in the introduction to his essay written in 2003 , in which he recounts his fascination with stickers as a form of expression . We are in the 80s , when the stickers begin to become popular among skaters and American punks . The latter seem obsessed with these adhesive images (logos, tags and illustrations) that they stick on their tables and their clothing, and which can be reproduced and distributed by the thousands. Today, there is a well-known term for naming them: viral images . It is therefore among the "skaters" that was born the first viral image in sticker format representing a French wrestler accompanied by an enigmatic sentence . In the space of a few years, hundreds of "André th

With an ever more ecological state of mind, the customer pays more and more attention to the parcels he receives. A package containing a surplus of rigging is synonymous with a company that does not care about the environment . This negative image of your brand can be expensive for your company with the key of the customers who will not renew their order even a bad buzz if one of them post a photo of this surplus of packing on the social networks ( consequence: all his contacts will refuse to order from you). That's why the packaging of products is no longer a step to take lightly! Unboxing, or "unpacking" in French, is a phenomenon created on social networks that involves filming the unpacking of a package that has just been received . Many influencers realize it when they receive, for example, a beauty product to test but also fans who receive a collector's item of their favorite saga. It is enough to note the large number of videos of people unpac